about us

Roslyn Dashiell, MBA
CEO/Executive Director

Roslyn Dashiell is PEI Kids’ Executive Director with responsibility for managing the agency’s programs, development, staff, and spearheading its strategic initiatives. Roz implements programs and initiatives for Mercer County’s most vulnerable youth including for child victims of sexual abuse and human trafficking, children impacted by crime, violence and abuse, and youth struggling with mental health challenges.

Roz has over 20 years’ experience in the corporate and non-profit sectors. Prior to joining PEI Kids, she was Director of Community Relations for Gwynedd-Mercy University and Business Manager for Interfaith Caregivers of Greater Mercer County. She was also the grant writer for the Rutgers University’s Walter Rand School of Public Policy offender re-entry program in Camden (NJ) and held executive positions in the financial  services and advertising industries. Roz has been a guest speaker for the U.S. Dept. of Justice, and her work has been recognized in regional and national publications. She holds a B.A. from Rutgers University, a Certification in criminology, and an MBA from Centenary University. Roz brings a valuable combination of skills for helping PEI Kids strengthen its programs and achieve its goals for the future.

Rachel Ehret
Director, Finance & Institutional Development

Rachel Ehret is PEI Kids’ Director of Finance and Institutional Development where she oversees daily financial operations and institutional grants processes. Rachel has been with PEI Kids since 2014 and is dedicated to serving Mercer County children and youth. Before joining PEI Kids, Rachel earned her B.A. in Leadership Studies from the University of Richmond, where she was a university writing consultant. She has also worked as an Academic Program Assistant with the Danish Institute for Study Abroad in Copenhagen, Denmark.

Rebecca Lee
Business Manager

Rebecca Lee is PEI Kids’ Business Manager responsible for ensuring smooth agency operations, including computer and IT management, office and facility operations, personnel, and supporting special projects and events. Rebecca has extensive professional experience in the non-profit sector – including with Catholic Charities, Diocese of Charlotte and Asheville-Buncombe Community Christian Ministry (ABCCM) –where she honed her considerable skills in business operations and financial administration. Rebecca earned her Associates degree from Raritan Valley Community College and studied Economics at Rutgers University.

Dan-anh Tran, LPC
Associate Director of counseling

Dan Tran is PEI Kids’ Associate Director of Counseling with responsibility for providing comprehensive clinical assessment and mental health services for youth impacted by violence, crime, grief/loss, trauma, and children struggling with problematic behavior. Dan also engages schools and community organizations to facilitate program partnerships that bring mental health counseling onsite in the community for children who can benefit from therapeutic support. Dan has over 10 years’ professional experience providing clinical services including as Chief of Emergency Medical Services for The College of New Jersey and providing outpatient mental health services including group and individual counseling, clinical intakes, crisis intervention, and case management.

Dan obtained his Bachelors degree in Psychology and Masters degree in Counseling from The College of New Jersey. He is certified in Trauma-focused Cognitive Behavioral Therapy and trained in EMDR, DBT, and as an ADHD specialist. Dan is a traumatic response team member and is credentialed in the state of New Jersey as a Licensed Professional Counselor (LPC). 

Annette Henderson
Director of Prevention Programs

Annette Henderson is PEI Kids’ Director of Prevention Programs. She supervises implementation of our community- and school-based prevention programs while maintaining and promoting relationships with schools and districts throughout Mercer County. Prior to joining PEI Kids, Annette worked 25 years for the Princeton/Princeton Township Police Department(s) in various roles including Detective/Juvenile Officer where she led complex criminal investigations for juvenile matters and managed the Stationhouse Adjustment Program. Annette also supervised daily operation of the detective bureau and served as Public Information Officer establishing working relationships with the media and maintaining long-term professional partnerships with Princeton School District, Mercer County Prosecutor’s Office, New Jersey State Police, DCPP, Corner House, PEI Kids, and other community-based agencies serving children/youth.

Robert Fiorello
Director of Juvenile Intervention Services

With over 23 years’ experience working with high-risk, adjudicated youth, Rob is an authority on Mercer County youth gang culture and delinquency prevention. He is exceptionally skilled at bringing together disparate groups of young people and cultivating an environment of tolerance and mutual respect. Rob serves as Chair of the Mercer County Gang Task Force and is a member of the Mercer County Youth Services Commission and the Disposition sub-committee. His long standing work achieving results for at-risk teens through PEI Kids’ Comprehensive Juvenile Offenders Outreach Services, Managing Aggression & Violence program, school-based programs, and the agency’s many juvenile intervention initiatives over the years, have earned the respect and trust of law enforcement, justice system personnel, and the Family Court.

Rob earned his Bachelors degree from Thomas Edison State University and has been honored by Fathers and Men United For A Better Trenton, the New Jersey State Senate and General Assembly, and received the Cherish the Children Professional Award from the Mercer County Commission on Abused, Neglected and Missing Children.

Audrey Massey
Director of Family Support Services

Audrey Massey is PEI KIDS’ Director of Family Support Services serving as an excellent liaison to caseworkers and supervisors at the Division of Child Protection & Permanency to support the needs of children and families under DCPP supervision. Audrey’s responsibilities include supervising staff who provide services to DCPP clients. Audrey schedules over 30,000 miles of transports and supports over 1,600 hours of supervised visits annually. Audrey has a B.A. in Psychology from Rutgers University with a range of professional experience preparing her for her current role. Audrey’s care and concern for children is evident in her work and in the dedicated support she provides for department staff, caseworkers, and clients.